EC Design and Marketing has been working with Fortis head office on the launch of the
re-brand to their internal stakeholders. We are currently communicating to all UK staff the new name change, through internal communication projects that include hula-hoop competitions, newsletters and office standees. We have co-ordinated all the activity throughout the UK to ensure that the re-brand information has been communicated effectively and to everybody at the same time.

We even managed to make sure that large branded cakes was delivered to every Fortis office and that every member of staff had a piece to celebrate the 'birth' of the brand. One of the highlights of the communication was the hula-hoop competition where every office had the chance to compete nationally for a prize, so far the longest time is over 5-hours!... a great brand, we had great fun with the launch!

Labels: ageas, brand re-launch, internal communications