A website that looks good on the surface, may not have been built in such a
way behind the scenes. If the HTML code has been built poorly or is
out-of-date, it will affect your search engine rankings and could
cause major problems with future Internet browsers.

A good web designer or agency like us, will build a website that complies
with the standards set out by the World Wide Web Consortium (W3C). The W3C
are trying to get everyone to build to a set of rules, which will ensure
clean, precise and proper code. This should eventually solve the issues of
websites looking dissimilar in different browsers, as they will all be able
to process the code in the same way.

Search engines will naturally favour websites using the standardised code
and thus rank them higher.

To see if your website validates according to the standards, you can type
the URL of the website into the W3C’s validator. Alternatively, why not give us a call?!

http://validator.w3.org

Labels: browsers, build, SEO, W3C, web design