This has become my favourite website at the moment and it plays on the old rule that you can measure effectiveness within a website in 5 seconds, or that customers make up their minds about your website in 5 seconds. Basically you upload your test site and the users then see it for 5 seconds and then comments on it.

All anonymous so generally it will be a true statement.

Its great fun…The test works by seeing on screen an image/website for five seconds, then you choose your most and least favourite things about it.

Simple, but highly effective and you choose between creating a list of your 5 things you remember, compare design alternatives or identify strengths or weaknesses. It is a great exercise and a reminder on keeping things simple and effective.

Be warned…it is addictive once you start testing other peoples sites.

www.fivesecondtest.com

Labels: build, design strategy, effectiveness