We are being increasingly asked by our clients to set up blogs on their websites or ask us if it’s a good idea to let staff air their views. We think blogs are great and make strategic sense and we have listed below a few tips to get the most out of them

Make the subject matter easy
Pick topics that your company knows about and can write about regularly and would be interesting to your clients.

Capture the imagination
Use good and relevant headlines for your post titles. These will be picked up by the search engines so make them relevant to you.

Be strategic
As a business you need to be commercially aware on how your posts will be interpreted.

Choose the correct blog platform
Blogger and Wordpress are free for hosting and domains. We recommend Blogger for its ease of use.

Write for the search engines
Being an expert in your topic will raise your profile.

Don’t become a grumpy blogger!
Sounds simple, do not use blogs to moan and always have a ‘gate keeper’ to monitor.

Ensure you blog often
This will keep your views and ideas up to date and will improve your Google rankings.

Labels: blog, blogging, design strategy