Tuesday 23 September 2008
Question Time
Last week I was lucky enough to be in the audience of Question Time when it came to Bournemouth after the Liberal Democrat conference. It was a small audience of no more than 70 people and we were allowed on set before the politicians arrived. I was looking out for the ‘smoke and mirrors’ and all the staged TV moments, but the programme was shot in one take and shot live, no questions were rehearsed or given to the panel.
The experience reminded me of what it is like in our own agency, long gone are the days of dazzling clients with our industry brand of ‘smoke and mirrors’, or rely on a few mouse clicks and standard templates, you have to tell it like it is, show originality, be honest, have a point of view and consistently deliver our product to a very high standard.
Now does that sound like our politicians?
The experience reminded me of what it is like in our own agency, long gone are the days of dazzling clients with our industry brand of ‘smoke and mirrors’, or rely on a few mouse clicks and standard templates, you have to tell it like it is, show originality, be honest, have a point of view and consistently deliver our product to a very high standard.
Now does that sound like our politicians?
Labels: design strategy